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Google Ads Video Professional Assessment Exam Sample Questions (Q38-Q43):
NEW QUESTION # 38
A business owner wants to measure the unique reach and frequency in their awareness Video campaign. What insight will they glean?
- A. They'll evaluate media efficiency by measuring the share of impressions the user may have a chance to see.
- B. They'll get to see the terms people were searching for when seeing their ads.
- C. They'll see how many ads served to how many people and how many times, across devices and formats.
- D. They'll measure lift and ad recall metrics, which are closer to marketing goals than traditional metrics like clicks and impressions.
Answer: C
Explanation:
C: They'll see how many ads served to how many people and how many times, across devices and formats.
Unique reach and frequency metrics provide insights into the number of unique users reached and the average number of times they saw the ads.
This helps understand the effectiveness of the campaign in reaching the target audience.
The other options describe other metrics or analyses.
NEW QUESTION # 39
You want to track conversions for your Video action campaign, but you're worried that your campaign won't track some conversions because many customers take extra time to make a final decision on their purchases.
What conversion tracking best practice should you follow to make sure you accurately measure conversions?
- A. You should compare video ad interactions against the timing of completed sales.
- B. You should send a survey to existing customers asking about their checkout experience.
- C. You should ask store visitors where they heard about your company.
- D. You should extend the conversion window to be longer.
Answer: D
Explanation:
B: You should extend the conversion window to be longer.Extending the conversion window allows Google Ads to attribute conversions that occur after a longer period of time following an ad interaction.
This is crucial for products with longer purchase cycles.
The other options are valid ways to gather information, but extending the conversion window directly addresses the issue of delayed conversions.
NEW QUESTION # 40
A marketing manager has multiple video assets to work with and wants to create a Google Video campaign to grow interest in a product with as many relevant people as possible. What action should they take to help achieve this goal?
- A. Use masthead ads for a major sales promotion.
- B. Use video ad sequencing and target CPM bidding.
- C. Select the best creative asset and run a single ad.
- D. Use bumper ads on competitive video content.
Answer: B
Explanation:
B: Use video ad sequencing and target CPM bidding:Video ad sequencing allows you to tell a story across multiple video ads, guiding users through a narrative and increasing engagement.
Target CPM (tCPM) bidding optimizes your bids to show your ads to as many relevant people as possible within your target cost per thousand impressions.
Combining these strategies maximizes reach and interest by presenting a coherent story to a broad audience.
Option A is incorrect because using one asset limits reach and engagement. Option C and D are incorrect because masthead ads are expensive and best for large scale awareness, and bumper ads are too short to grow interest.
NEW QUESTION # 41
Your main marketing objective is to grow consideration with a Google Video campaign, and you only want to pay when a user watches your full video ad. What bidding solution should you use?
- A. You should use cost-per-click bidding
- B. You should use Maximize Conversions bidding
- C. You should use cost-per-view bidding
- D. You should use cost-per-action bidding
Answer: C
Explanation:
B: You should use cost-per-view bidding.
Cost-per-view (CPV) bidding allows you to pay only when a user watches your video ad for a certain duration (e.g., 30 seconds) or interacts with it.
This is ideal for consideration campaigns where engagement is key.
The other bidding strategies are not designed for paying only for video views.
NEW QUESTION # 42
A company is looking to grow consideration of their products in their potential customers' purchase cycles.
Why is a Google Video campaign an appropriate method to meet their goals?
- A. Because consumers use online video to seek out the best deals on specific products and services.
- B. Because consumers use online video for information gathering before making a purchase.
- C. Because online video lets consumers browse large product and service inventories they may want to purchase form.
- D. Because online video lets consumers quickly compare similar businesses at once.
Answer: B
Explanation:
C: Because consumers use online video for information gathering before making a purchase.
Video is a powerful medium for educating and informing potential customers about products and services.
This is crucial for the consideration phase of the purchase cycle.
Options A, B, and D are valid uses of online video, but information gathering is most directly related to consideration.
NEW QUESTION # 43
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